Understand This Truth: Marketing is Everything

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There are 4 fundamental elements of successful marketing to consider:<br />
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1. Product - You must have a quality product or service with widespread appeal and you need to be either competitively priced, or offer something that's superior to what anybody else offers.<br />
2. Prospects - You need to have a market to sell to. Who are your prospects? Is the market large enough to serve your continual growth?<br />
3. Media - You also have to have a way to get your message across to your market. What methods provide the best, most reliable access to your market?<br />
4. Message - The message is your communication with your market. It's everything you put into your advertising and marketing materials to convince prospects and customers to buy.<br />
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All 4 elements are essential to marketing success.<br />
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Think of your business as a bridge that has 4 main columns supporting the entire weight of the bridge. The 4 columns are named: Product, Prospects, Media and Message. These 4 columns are the supporting structures that provide the rock-solid foundation of your business. A deficiency in any one area throws the whole bridge into peril. In your business, any weakness severely hampers your profit opportunities.<br />
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When all 4 areas are strong, your chances of success are multiplied exponentially. The best place to start is to spot the market first. Identify a market with "wants"%u2026then figure out which of those desires your product can fulfill.<br />
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Next%u2026decide on the media that will enable you to access this market segment and then prepare a strong sales message. In order to attract first-time customers economically, you'll need to develop an appealing marketing message -one that gives you a clear competitive advantage- and deliver it to the best prospects in the most effective and cost-efficient way.<br />
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You just finished reading an excerpt from a report called, "How to Double Your Business in The Next 90 Days". This report shows you 11 key concepts for boosting your sales, cash flow, and profits. Get <a title="Marketing Strategy Planning" href="http://www.streetteamconsulting.com/resource-center/double-your-business-report/" rel="nofollow">Marketing Tips</a> by downloading the full report.<br /><br /><div>
<strong>Author's Bio</strong> <br />
STC was created to fill the largest void in the marketing consulting industry. Many other companies will come into an initial meeting with “all” the answers, they know it all. Most every business owner is turned off by this because unless the consultant is privileged to specialized insider knowledge of the business, the consultant is only guessing. Attempting to push their firms pre-packaged deal.<br />
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STC believes custom marketing solutions backed up by positive ROI for all clients. STC prescribes solutions holistically, taking the time to evaluate each business as an individual. During the initial consultation a series of detailed questions are asked to uncover what hidden marketing assets are being left untapped. STC’s promise to every client is that no solution will be prescribed that is unnecessary. If a business cannot be grown, the business will not be taken on as a client.
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